(PRWeb UK) 27 May 2009 -- A new survey from the UK's oldest independent wine merchant, Berry Bros. & Rudd, reveals concerns about reducing one's impact on the environment aren't just the preserve of foodies, with 82% of wine lovers expressing an interest with how their wine is produced and how vines are tended.
However, despite worrying about how their wine is produced, only 15% of drinkers would buy a wine purely because of biodynamic or organic certification. The root of this, however, may be a lack of understanding - with six in ten (57%) wine buffs saying they'd buy more biodynamic wine if they understood how it was grown.
In light of the fact that many wine lovers remain in the dark about biodynamic and organic wine production, with many respondents citing biodynamic methods as 'mysticism', Berry Bros. & Rudd is launching 'Wine Matters', an initiative to dispel biodynamic myths and encourage wine enthusiasts to have their say on how the wine they buy is produced.